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Caltrain recently unveiled a captivating project to celebrate the introduction of electric rail service across Santa Clara, San Mateo, and San Francisco counties. Executive Director Michelle Bouchard admired Rewitzer's artistic flair and engaged him in May 2022 to propose a creative vision. By June, Rewitzer's distinctive touch had won over the decision-makers.
Drawing inspiration from classic travel artwork, Rewitzer crafted a series of three images showcasing the new EMU trains against backdrops emblematic of each county's essence. While Caltrain passengers zoom through Silicon Valley's tech hub, Rewitzer's creations elegantly blend traditional and modern techniques, offering commuters a nostalgic yet futuristic visual treat. The type design for this project was done by Jolene Stark, of Different Beast.
This project earned first place in the 2024 AdWheel Awards for Best Marketing and Communications Educational Initiative - Print Media. The AdWheel Awards are an annual competition amongst the American Public Transportation Association's Marketing and Communications members. It was also featured in the Winter 2024 edition of Railroad Heritage magazine.
Eric has his own series of Go By Train posters inspired by this project. A must-have for any train enthusiast, this artwork has been hailed as the most exciting train-themed creation in years.